Marketing and branding are essential to building a successful business—they reveal what’s connecting with your audience, what’s falling flat, and where the real growth potential lies. But many small business owners are so deep in daily operations that they don’t have the time to step back or the clarity to know what’s working. At Bold Citizen Group, we bridge that gap—turning brand and marketing data into clear, actionable strategies that drive visibility, connection, and long-term growth.
MARKETING
OUR marketing PROCESS:
At Bold Citizen Group, we turn your brand and marketing efforts into a clear, results-driven strategy. Here’s how we do it:
1. START WITH THE OWNER
We begin by learning about your business vision, audience, and the marketing challenges keeping you stuck.
2. AUDIT YOUR BRAND
We take a deep dive into your existing brand presence—logo, messaging, website, social media, and customer touchpoints.
3. ANALYZE YOUR POSITIONING
We assess your market position, competition, and how customers perceive your brand to find your unique edge.
4. BENCHMARK & COMPARE
We measure your marketing performance (reach, engagement, conversions) against competitors and industry benchmarks.
5. STRATEGIZE WITH PURPOSE
You get focused, data-backed marketing and branding recommendations tailored to your business goals—not just tactics.
6. DEFINE CORE MESSAGING & METRICS
We help clarify your brand voice, customer promise, and key marketing metrics (KPIs) that actually matter.
7. EXECUTE, TRACK & REFINE
We create a simple system to track results, and meet regularly to refine your campaigns and keep your brand growing strong.
Packages
STARTER PACKAGE - “BRAND SNAPSHOT”
Ideal for: Owners who need a clear, expert look at where their brand and marketing stand today.
Ideal for: : Owners ready to strengthen their brand and create marketing systems that drive results.
GROWTH PACKAGE - “BRAND BUILDER”
EXECUTIVE PACKAGE - “FRACTIONAL CMO PARTNER”
Ideal for: : Businesses looking for executive-level brand and marketing leadership without a full-time hire.